international tea day

Re-emphasising the call from the Intergovernmental Group on Tea to direct greater efforts towards expanding demand, particularly in tea-producing countries, where per capita consumption is relatively low, and supporting efforts to address the declining per capita consumption in traditional importing countries, the General Assembly decided to designate 21 May as International Tea Day.
The Day will promote and foster collective actions to implement activities in favour of the sustainable production and consumption of tea and raise awareness of its importance in fighting hunger and poverty.
#FarmedWithCare

#FarmedWithCare embodies the heart of tea’s journey, highlighting the dedication and expertise of farmers who bring this beloved beverage to life. It celebrates the meticulous effort that goes into cultivating tea, from nurturing the soil to harvesting the leaves with precision and care.
#FromSoilToSpirit
#FromSoilToSpirit extends tea’s story beyond the field, celebrating the care and craftsmanship that transform leaf into cup. It honours the skill involved in processing and preparing tea, and the meaningful moments created when it’s shared, reminding us that every sip reflects a journey shaped by many hands.

Appreciating the lives and livelihoods that make every sip special.